If you haven't nevertheless figured out a strategy for Facebook videos, you lot should probably get on it shortly.

This week Facebook held its third-quarter earnings call, and the company reported acquirement of $three.2 billion for the quarter, up 59 percent from $two.02 billion in the year-earlier menstruation. During the call, Marker Zuckerberg discussed the importance of mobile in its success, just he also mentioned the importance of video for the social network.

During the Q&A portion of the phone call, Cowen & Co. analyst John Blackledge asked how we should view Facebook as a video platform and how it volition exist used on the site moving forward.

Zuckerberg answered past explaining the growing popularity of photos and video as a way to share with friends.

"Most of the content on Facebook is things that people are sharing with their friends and the people around them," he said. "So I think nosotros'll continue to see that in video, also. There's definitely the trend over the past few years where, if you lot go back v years, near of the content was text. Now a lot of it is photos and if you wait in the future--as networks get better and the ability to capture good video and share in a adept way improves--and so I think that going forward, a lot of the content that people share will exist video. Information technology's simply very compelling."

Beyond user-generated videos, however, Zuckerberg expects to encounter growth in public content in the form of videos, especially shorter-form videos. Zuckerberg thinks these videos "fit very well into the News Feed form factor that people consume on Facebook."

Brands should view this every bit a wake-up call. If you are not already creating original video, you'll probably want to become a motility on that and find a strategy that works for your business. As users get more acquainted with the medium for their personal sharing habits, they'll get more used to seeing information technology from brands also.

"I think nosotros're going to encounter a lot of both of these things [user-generated and public-content videos], and information technology's going to be an evolution over the next few years," Zuckerberg said. "Just I call up you lot can expect to meet a ramp-up of all this."

As it then happens, Instagram, which is owned by Facebook, simply rolled out video ads, as well. So you'd exist wise to consider that platform likewise when crafting your video strategy.